How to track mobile ad effectiveness — all the way to offline purchase – VentureBeat

See on Scoop.itTechnology Innovations

How to track mobile ad effectiveness — all the way to offline purchase
VentureBeat
In the digital advertising world, we’ve become obsessed with click-throughs.

See on venturebeat.com

Advertisements

The dismal failure of ‘Big Data’ – ZDNet

See on Scoop.itTechnology Innovations

ZDNet The dismal failure of ‘Big Data’ ZDNet The excitement about “Big Data” in tech circles is very optimistic and many companies are rushing to hire “Data Scientists” to profit from the explosion of hype about the reams of data collected inside…

See on www.zdnet.com