Internet of Things Delivers Context Just in Time

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Over the past several years, the Internet of Things (IoT) has been making the rounds in tech circles as the next big thing. The plethora of data to come from all of these devices has been part of the big data push.

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Finding a Place for Market Research in a Big Data, Tech-enabled World

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Thanks to social media and other technology, a wealth of consumer opinions is at a company’s fingertips these days. But Wharton experts say traditional market research still has a vital role to play in product development.

See on knowledge.wharton.upenn.edu